CRM Marketing Executive

Who we are

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Money, it's a big problem for many. Our mission is to give everyone access to a richer life, helping everyone to enjoy a happier, healthier relationship with money. We've already helped almost two million people by giving them the tools they need to achieve their goals, feel good and do a little better — from building their credit scores to growing their savings, to just understanding how it all works. But we're not stopping there. We're launching a new product in 2024 to continue delivering on our mission, and we're REALLY excited. We're experiencing incredible growth so if you're looking for a role that makes a difference to people's lives, that you can really own and shape into a career that is meaningful and fulfilling for you, where you can grow within the company — read on.

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Responsibilities:

• Use Blueshift to build engaging, personalised automated marketing campaigns across email, SMS, in-app and push
• Build and deploy broadcast campaigns aligned with the Loqbox marketing calendar
• Build communication journeys to best support our members during their lifecycle
• Create dynamic personalisation using Liquid
• Build and manage customer segmentation to support effective delivery of personalised multi-channel messaging
• Develop predictive scoring to determine and exploit member propensity to complete various conversion and retention actions
• Support the Lifecycle and Retention Manager with the implementation of our customer retention strategy; owning tangible projects and clear deliverables to improve our customer experience and hit our revenue targets
• Analyse campaign results and customer data to optimise performance
• Support teams across the business through planning, implementation and management of CRM campaigns as required.

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Who we’re looking for:

• CRM marketing experience, with a focus on mobile app and email marketing
• Proven experience with Blueshift or similar CRM/CXP platforms
• Previous experience creating personalisation via Liquid would be advantageous 
• Strong analytical skills with the ability to translate complex data into actionable strategies
• Excel in a fast-paced environment, with a strong desire for experimentation
• Excellent communication and project management skills
• Experience in customer segmentation, database marketing, and campaign management
• A customer-first mindset with excellent problem-solving skills